So how long ago would humans have enjoyed our SuperEats chips? Kale, this "new", super-trendy cabbage, actually was a staple of meals dating back to the ancient Greeks, Romans and Egyptians several thousand years ago. A member of the species Brassica oleracea along with broccoli, cabbage, cauliflower, and Brussels sprouts, kale maintained its vegetable champion status until the end of the Middle Ages. It temporarily lost its place on the veggie leaderboard when the modern-day cabbage became popular and selectively cultivated because of its favored cabbage "head" of clustered leaves. Botanists call kale Brassica oleracea variety "acephala", which literally means "cabbage of the vegetable garden without a head."
Notwithstanding the increasing popularity of cabbage, kale had achieved such fervent support in England and Scotland during this time that it's name in dialect Scots is synonymous with "food". In fact, if someone is "off their kail", they are too sick to eat.
Kale became revived again during World War II, when it was heavily promoted to home gardeners as part of the UK's digging for victory campaign. It was easy to grow and super nutritious - a perfect supplement for other foods being rationed during the war.
Today, with an increasingly health & nutrition-conscious consumer, the farm-to-table movement, and new, innovative ways to incorporate versatile foods like this green veggie into human diets, kale has become the leading superfood. Know that when you eat our SuperEats chips, you are feasting on a nutritious cabbage that has endured a long, successful history!